- Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
- You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
- You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
- Email marketing is predicted to return an incredible $43.52 for every dollar spent in 2009. That’s a fantastic ratio.
Types of E-mail Marketing
Quick Announcements
Often called postcard emails, these are simple, brief announcements your clients might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.
Email Newsletters
The primary purpose of an email newsletter is to build upon the relationship your client has with their own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
Catalog Emails
A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase.
Press Releases
If you have a list of media contacts that have given you permission to contact them, email press releases can be a great way to attract news coverage.
Campaign report examples
Campaign snapshot
See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Recipient Activity
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Link activity
The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.
Bounce Summary
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full – whatever the reason, they didn’t get your email and we’ll tell you why.
Compare campaigns
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?
